On hyperbole

Sign at the local Exxon on Atherton Street:

"Early Bird Super Duper Special -- Fill up between 6am and 8am and get 2 cents off per gallon!"

Wow -- a whole *2* cents per gallon. I think I'll sleep the extra hour or two and pay full price, thanks.

Remember kids, it's not just a Super Special, but a Super Duper Special!